WWDC 2010 Wrapup

So it's Friday and I learned a lot. A few highlights from these last few days:

• iAd looks to be pretty awesome for people who have popular apps but beware the Apple licensing agreements.
• Iterative software development is not dead - Apple seems to have that dialed in pretty well.
• The User Experience is much more than art - it encompasses how the user feels about the application when they run it.
• Learn MVC if you want to develop for Apple - and really do it
• Build apps as universal apps that will work on iOS. You have to do true, Apple-stlye, MVC to pull that off

It's been a whirlwind and I am strategizing how to get back here next year when I know more.